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Deactivating Facebook Ads Stuck “Pending Review” Update 2025

deactivating pending review facebook ads
22
Jun

Encountering Facebook ads that are stuck in “Pending Review” can be a frustrating situation, particularly when you need to make changes or pause the campaign. While it’s generally recommended to wait for the review process to complete, there are instances where deactivating the ads might be necessary. However, deactivating ads that are pending review requires caution to avoid potential issues with your ad account. At Mikenco Marketing Agency, we understand the importance of managing your Facebook ads effectively while adhering to the platform’s policies. This guide will outline the reasons why your ads might be stuck in “Pending Review,” provide guidelines for deactivating them safely, and offer alternative solutions for managing your campaigns. Let’s explore how to maintain control over your Facebook Ads while minimizing the risk of account disruptions.

Why are Your Ads Stuck in “Pending Review”?

Understanding the reasons why your ads are stuck in “Pending Review” is the first step towards resolving the issue.

Here are some common causes:

  • High Volume of Ads: Facebook may experience delays in reviewing ads during peak periods or when there is a high volume of new ads being submitted.

  • Complex Targeting: Ads with complex targeting options may require more time to review.

  • Suspicious Content: Ads that contain potentially suspicious content, such as claims that are too good to be true or images that violate Facebook’s policies, may be flagged for manual review.

  • New Ad Account: New ad accounts may experience longer review times as Facebook assesses their legitimacy.

  • Policy Violations: Ads that potentially violate Facebook’s advertising policies may be held for further review.

Identifying the most likely cause can help you determine the best course of action.

Is It Safe to Deactivate Ads Pending Review?

Generally, it’s best to wait for the review process to complete before deactivating your ads. However, there are circumstances where deactivation might be necessary.

Here are some guidelines:

  • If You Suspect a Policy Violation: If you realize your ad violates Facebook’s policies, deactivating it is the best course of action to prevent potential account issues.

  • If You Need to Make Urgent Changes: If you need to make urgent changes to your ad copy, targeting, or budget, deactivating the ad and creating a new one may be necessary.

  • If the Review Time is Excessive: If your ad has been stuck in “Pending Review” for an unreasonably long time (e.g., more than 24-48 hours), deactivating it and contacting Facebook support may be an option.

However, be aware that deactivating ads that are suspected of violating Facebook policies may attract more scrutiny to your account.

Steps to Deactivate Ads Pending Review Safely

If you decide to deactivate ads that are pending review, follow these steps to minimize the risk of account issues:

  1. Pause the Campaign or Ad Set: Instead of deleting the ad, first, pause the entire campaign or ad set to stop any potential delivery.

  2. Deactivate the Ad: Once the campaign/ad set is paused, then deactivate the individual ad.

  3. Duplicate the Ad (Optional): If you need to make changes, duplicate the deactivated ad, make your adjustments, and then publish the new ad. This keeps the original for reference.

  4. Monitor Your Account: Keep a close eye on your ad account and address any notifications from Facebook promptly.

By following these steps, you can minimize the risk of attracting unwanted attention from Facebook’s review team.

Alternative Solutions to Deactivating Ads

Before resorting to deactivating ads, consider these alternative solutions:

  • Contact Facebook Support: Reach out to Facebook support to inquire about the status of your ad review. They may be able to provide insights or expedite the process.

  • Review Your Ad Content and Targeting: Carefully review your ad copy, images, and targeting options to ensure they comply with Facebook’s policies.

  • Make Minor Edits: Sometimes, making minor edits to your ad can trigger a faster review. However, avoid making significant changes that could be interpreted as an attempt to bypass the review process.

Exploring these alternatives can help you avoid the potential risks associated with deactivating ads.

What to Do If Your Ad Account is Flagged

If your ad account is flagged or restricted after deactivating ads that were pending review, it’s important to take immediate action.

Here’s what to do:

  1. Review Facebook’s Advertising Policies: Familiarize yourself with Facebook’s advertising policies to ensure your ads are compliant.

  2. Contact Facebook Support: Reach out to Facebook support to understand the reason for the restriction and the steps you need to take to resolve it.

  3. Submit an Appeal: If you believe the restriction was made in error, submit an appeal through the Ads Manager.

  4. Provide Documentation: Be prepared to provide documentation to support your appeal.

Addressing account restrictions promptly can help you regain access to your ad account and resume your advertising activities.

Best Practices for Avoiding Review Issues

Proactively preventing ads from getting stuck in “Pending Review” is the best way to avoid the need for deactivation.

Here are some best practices:

  • Familiarize Yourself with Facebook’s Policies: Thoroughly understand Facebook’s advertising policies and guidelines.

  • Create High-Quality Ads: Design compelling and relevant ads that provide value to your target audience.

  • Target Your Audience Carefully: Avoid targeting options that are overly broad or potentially discriminatory.

  • Monitor Your Ads Regularly: Keep a close eye on your ads and address any issues promptly.

  • Build a Good Account History: Maintain a positive track record with Facebook by consistently adhering to their policies.

Proactive adherence to Facebook’s policies can significantly reduce the likelihood of encountering review issues.

How Mikenco Marketing Agency Can Help

If you need assistance with managing your Facebook Ads, troubleshooting review issues, or ensuring compliance with Facebook’s policies, Mikenco Marketing Agency is here to help.

We offer a range of services, including:

  • Ad Creative Design and Copywriting: We can create visually appealing and persuasive ad creatives that comply with Facebook’s policies.

  • Campaign Management and Optimization: We can manage your Facebook ad campaigns from start to finish and ensure they adhere to Facebook’s guidelines.

  • Policy Compliance Consulting: We can provide expert advice on how to comply with Facebook’s advertising policies.

  • Account Troubleshooting: We can help you troubleshoot any issues you encounter with your ad account.

  • Facebook Account For Rent: Run your campaigns without the risk of suspension with our rental accounts.

  • Meta Ads Service: Maximize your campaign performance with our expert Meta Ads service.

Let us help you navigate the complexities of Facebook advertising and achieve your marketing goals.

Deactivating Facebook ads that are stuck in “Pending Review” requires caution and a thorough understanding of Facebook’s policies. By following the guidelines in this guide, exploring alternative solutions, and proactively adhering to Facebook’s advertising policies, you can minimize the risk of account issues and maintain control over your advertising activities. And if you need expert assistance, Mikenco Marketing Agency is always here to help.

Ready to optimize your Facebook Ads and avoid review issues? Contact Mikenco Marketing Agency today! We offer a range of services including Facebook Account For Rent, Tiktok Account For Rent, Facebook Rental Service, Tiktok Rental Service, Facebook Selling Service, and Meta Ads Service.

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