Learn About Personal Advertising Accounts and Business Advertising Accounts on Facebook

Personal Advertising Accounts and Business Advertising Accounts on Facebook

1. Personal Advertising Account

Definition

A Facebook personal advertising account is an account created in Facebook’s Ads Manager, directly linked to your personal Facebook profile. This account allows you to run advertising campaigns on Facebook, Instagram, and other platforms within Meta’s ecosystem.

Features of a Personal Advertising Account:

Linked to a Personal Facebook Account:

  • The personal advertising account uses information from your Facebook profile to determine access.
  • Managed through Ads Manager on your personal profile.

Budget Management and Payment:

  • You can add personal payment methods such as credit cards, debit cards, or e-wallets.
  • Advertising spending is based on the budget you set for each campaign.

No Advanced Group Management Features:

  • Unlike a business advertising account (managed under Business Manager), personal accounts do not allow adding multiple users with different roles to manage ads.

Limited Campaigns:

  • Personal accounts may face limitations on the number of active campaigns and ads, especially for new accounts.

Suitable for Individuals or Small Businesses:

  • Ideal for those looking to test ads, promote personal products/services, or small businesses not requiring large-scale operations.

How to Create a Personal Advertising Account:

  1. Log in to your personal Facebook account.
  2. Access Ads Manager.
  3. Follow the setup instructions, including:
    • Choosing a payment method.
    • Updating information like time zone and currency.

Notes When Using a Personal Advertising Account:

  • Comply with Meta’s Advertising Policies: Violating policies can lead to account suspension.
  • Spending Limits: New accounts may have budget restrictions initially.
  • Account Security: Avoid sharing your personal login credentials with others.

2. Business Advertising Account

Definition

A Facebook business advertising account is an account managed through Business Manager—a tool by Meta designed to help businesses manage digital assets such as Facebook pages, Instagram accounts, ad accounts, employees, partners, and other resources.

Features of a Business Advertising Account:

Linked to Business Manager:

  • Managed within Business Manager, enabling businesses to oversee multiple ad accounts and other assets in one place.
  • Assign roles to employees or partners with specific access levels (e.g., admin, advertiser, analyst).

Diverse Asset Connections:

  • Connect multiple Facebook pages and Instagram accounts.
  • Manage several advertising accounts under the same Business Manager.

Fewer Restrictions Compared to Personal Accounts:

  • Business accounts can run multiple campaigns, ad sets, and ads simultaneously with fewer limitations.
  • Higher budgets and spending limits compared to personal accounts.

Integration with Other Business Tools:

  • Utilize tools like Facebook Pixel, Conversions API, or other measurement tools.
  • Connect with CRM systems or e-commerce platforms.

Efficient Team Management:

  • Easily add employees, partners, and advertising service providers to the account with specific permissions.
  • Enhanced security with Business Verification and Two-Factor Authentication (2FA).

Better Support from Meta:

  • Businesses can receive direct assistance from Meta’s support team when issues arise.
  • Priority for ad reviews and account recovery.

Benefits of a Business Advertising Account:

Scalability and Professionalism:

  • Suitable for medium to large businesses or organizations managing multiple ad assets.

Team Collaboration:

  • Simplifies managing permissions and dividing tasks among team members.

In-depth Reporting:

  • Aggregate data from multiple ad accounts and analyze the performance of each campaign in detail.

Larger Budgets:

  • Easily set and manage higher budgets, ideal for businesses with significant advertising needs.

Above is the basic information about different types of advertising accounts on Facebook. If you encounter any issues or need support with your advertising account, feel free to contact Mikenco, a trusted agency with years of experience in executing multi-platform advertising campaigns, including Facebook, TikTok, and Google.

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