Why Your Ad Account is Restricted? And How to Handle It

1. Table of Contents

   What is a Disabled Ad Account?

A disabled ad account refers to the situation where Facebook or other social media platforms (Tiktok, Google, Zalo, etc.) restrict certain features of your advertising account, such as:

• Inability to use or manage the ad account
• Inability to create or run ads
• Inability to manage people or advertising assets

Is a Disabled Ad Account the Same as a Restricted Ad Account? 

These are two entirely different situations. A disabled account cannot run ads, whereas a restricted account can still run ads but with limitations on certain features and spending.

Disabled Facebook ad accounts are a fairly common occurrence.

1. Why is Your Facebook Ad Account Disabled? 

Here are some common reasons why your Facebook account may be disabled from running ads:

2.1 Violation of Facebook’s Advertising Policies 

Facebook does not allow the advertising of products related to weapons, drugs/supplements, stimulants, politics, religious/racial discrimination, etc. If your post contains such content, your account may be added to Facebook’s blacklist and disabled from running ads.

2.2 Suspicious Activities on the Ad Account 

Facebook considers activities such as sharing IP addresses with other accounts, running ads infrequently, or sudden increases or decreases in budget as suspicious. When such behaviors occur, your account may be immediately restricted or have its ad functionality locked.

2.3 Payment Issues 

For prepaid ad accounts, when the budget runs out, Facebook will temporarily disable the account. For postpaid accounts, if payment fails, the account may also be disabled as a result.

2.4 Disabling Due to Mistakes 

Sometimes, Facebook may disable an ad account due to mistakes. This is especially common with new accounts that have not run any ads yet. If your account was mistakenly disabled, you can appeal to Facebook for resolution.

New accounts are more likely to have their ad functionalities disabled by Facebook.

1. How to Recover a Disabled Ad Account? 

When your Facebook ad account is disabled, you can apply one of the following solutions to resolve the issue:

3.1 Appeal the Ad Account Yourself 

To appeal your ad account to Facebook, you can use one of the following methods:

• Method 1:
  1. Go to “Account Quality” in your Ads Manager or visit https://www.facebook.com/accountquality/.
  2. In the “What You Can Do” section, click “Request Review.”
  3. Select the third option and enter your reason for why you believe Facebook’s disabling decision is incorrect.
• Method 2:
  1. Go to https://business.facebook.com/business/help, then go to the “Contact Us” section.
  2. Enter your account information.
  3. Describe the issue you are facing and request the account to be restored.

3.2 Make Payment if the Account Was Disabled Due to Payment Issues 

As mentioned earlier, one of the reasons an ad account may be disabled is due to unsuccessful payments. To make the payment:

1. Select “Ad Account” >> “Payment Settings” >> “Pay Now.”
2. Choose an available payment method or add a new one.

When choosing or adding a payment method, make sure:

• There are sufficient funds for the selected payment method.
• You have entered accurate bank account or card details (account number, card number, bank code, expiry date, CVV, and bank name).
• The selected payment method is usable in your country.

3.3 Contact Support 

If you have tried appealing your ad account or paying the balance but have not been successful, you can directly contact Facebook support. Reaching out to support can increase your account’s trustworthiness and improve your chances of resolution.

It’s advisable to contact Facebook’s support team for guidance on how to effectively appeal your ad account.

1. How to Avoid Your Facebook Ad Account from Being Disabled 

In addition to appealing, many people also wonder how to avoid having their ad accounts disabled by Facebook. To achieve this, consider the following tips:

• Always have a backup account: Sometimes, Facebook may make mistakes when disabling ad accounts. Having a backup account helps avoid disruptions to your business.
• Follow Facebook’s policies: Before running ads, carefully read Facebook’s regulations, including prohibited products, ad limits, and payment methods.
• Use real account information: The account should have a profile picture of you, interact with friends, and the older the account, the more credible it appears to Facebook, which will reduce the likelihood of restrictions.
• Ensure consistent information: The name on your account should match the name on your Visa card to make it easier to activate or enter the card details. Ensure that all details related to your Facebook ad account are consistent.
• Do not log in to multiple accounts on one device: Logging in to multiple accounts on the same device may cause Facebook to think these accounts are fake, leading to trust issues. Therefore, for each ad account, log in on only one device.