Facebook Ad Size Specs: The 2025 Ultimate Guide by Mikenco Agency

Creating visually compelling and effective Facebook ads requires a deep understanding of the platform’s ad size specifications. Using the correct dimensions for your images, videos, and text elements is crucial for ensuring your ads look their best and deliver the desired impact. Outdated or incorrect specs can lead to cropped images, distorted videos, and reduced ad performance. At Mikenco Marketing Agency, we stay up-to-date with the latest Facebook ad guidelines and best practices. In this comprehensive guide, we’ll provide you with the definitive Facebook ad size specs for 2024, covering everything from image dimensions to video resolutions and text limits. Let’s dive in and ensure your Facebook ads are perfectly optimized for success!

Why Ad Size Specs Matter for Facebook Campaigns

Ad size specifications are essential for creating high-performing Facebook campaigns because:

• Visual Quality: Correct dimensions ensure images and videos appear crisp, clear, and professional.

• Optimal Display: Precise specs prevent cropping, distortion, or unwanted scaling of your creative assets.

• User Experience: Properly sized ads provide a seamless and engaging viewing experience for users.

• Ad Performance: Well-optimized visuals can improve click-through rates, conversion rates, and overall ROI.

• Policy Compliance: Adhering to Facebook’s specifications helps avoid ad disapprovals and policy violations.

Taking the time to optimize your ad sizes is a worthwhile investment that can significantly impact your results.

Image Ad Size Specifications for 2024

Here are the recommended image size specifications for various Facebook ad placements in 2024:

• Facebook Feed Ads:

  • Recommended Size: 1200 x 628 pixels

  • Aspect Ratio: 1.91:1

• Facebook Right Column Ads:

  • Recommended Size: 1200 x 628 pixels

  • Aspect Ratio: 1.91:1

• Facebook Instant Articles:

  • Recommended Size: 1200 x 628 pixels

  • Aspect Ratio: 1.91:1

• Facebook Marketplace Ads:

  • Recommended Size: 1200 x 628 pixels

  • Aspect Ratio: 1.91:1

• Facebook Stories Ads:

  • Recommended Size: 1080 x 1920 pixels

  • Aspect Ratio: 9:16

• Facebook Search Ads:

  • Recommended Size: 1200 x 628 pixels

  • Aspect Ratio: 1.91:1

• Messenger Ads:

  • Recommended Size: 1200 x 628 pixels

  • Aspect Ratio: 1.91:1
    *Note: Audience Network ad sizes vary depending on the specific placement.

Use these specs as your guide when creating image-based Facebook ads.

Video Ad Size Specifications for 2024

Here are the recommended video size specifications for various Facebook ad placements in 2024:

• Facebook Feed Ads:

  • Recommended Size: 1080 x 1080 pixels (1:1 aspect ratio) or 1080 x 1350 (4:5 aspect ratio)

  • Minimum Resolution: 1080 x 1080 pixels

• Facebook Stories Ads:

  • Recommended Size: 1080 x 1920 pixels

  • Aspect Ratio: 9:16

• Facebook In-Stream Video Ads:

  • Recommended Size: 1280 x 720 pixels (minimum)

  • Aspect Ratio: 16:9 or 1:1

• Facebook Marketplace Ads:

  • Same as Facebook Feed Ads

Keep these video specs in mind when creating engaging video content for your Facebook campaigns.

Text Limits for Facebook Ads in 2024

Facebook aims to provide a clean and user-friendly experience, so they impose text limits on ads.

Key text limits include:

• Headline: 25 characters

• Primary Text: 125 characters

• Description: 30 characters (not always applicable)

Keep your text concise and compelling to capture attention within these limits.

Technical Requirements for Facebook Ad Creatives

Beyond size specifications, Facebook also has technical requirements for ad creatives.

These include:

• File Type: JPG or PNG for images, MP4 or MOV for videos

• File Size: Varies depending on placement, but generally, smaller file sizes are better for faster loading times

• Video Length: Varies depending on placement, but shorter videos (15 seconds or less) tend to perform best

Adhering to these technical requirements ensures your ads are properly processed and displayed.

Image Ratio Text Tool and Guidelines

Facebook provides a text overlay tool to ensure your images don’t contain excessive text.

Here’s how it works:

1. Access the Text Overlay Tool: Search “Facebook Text Overlay Tool” on Google

2. Upload Your Image: Upload your ad image to the tool.

3. Check the Rating: The tool will provide a rating (OK, Low, Medium, High) based on the amount of text.

Aim for a rating of “OK” to maximize your ad’s reach and performance.

Common Mistakes to Avoid with Ad Specs

Here are some common mistakes to avoid when preparing your Facebook ad creatives:

• Using Outdated Specs: Always refer to the latest specifications from Facebook.

• Ignoring Aspect Ratios: Using the wrong aspect ratio can lead to unwanted cropping.

• Exceeding Text Limits: Too much text can negatively impact your ad’s performance.

• Using Low-Quality Images or Videos: Blurry or pixelated visuals can damage your brand’s image.

Avoiding these mistakes will help you create more effective and professional-looking Facebook ads.

Tools for Resizing and Optimizing Ad Creatives

Several online tools can help you resize and optimize your ad creatives for Facebook.

Popular options include:

• Canva: User-friendly design tool with pre-set Facebook ad templates.

• Adobe Photoshop: Professional image editing software with advanced resizing and optimization features.

• **Kapwing: Online video editor with templates and resizing tools

• Image Resizer: Online tool to quickly resize images for free.

These tools can simplify the process of preparing your ad creatives for Facebook.

How Mikenco Marketing Agency Can Help

If you need expert assistance with your Facebook advertising, Mikenco Marketing Agency is here to help.

Our services include:

• Ad Creative Design: We create visually stunning and effective Facebook ad creatives that meet all the specifications.

• Campaign Management: We manage your Facebook ad campaigns from start to finish, ensuring optimal performance.

• Consultation and Strategy Development: We help you develop a customized Facebook ad strategy that aligns with your business goals.

• Facebook Account For Rent: Access reliable Facebook accounts for seamless advertising.

• Meta Ads Service: Leverage our specialized Meta Ads service for top-tier results.

Let us take the hassle out of Facebook advertising and help you achieve your marketing objectives.

Using the correct Facebook ad size specifications is crucial for creating visually appealing and effective campaigns. By following the guidelines and tips in this guide, you can ensure your ads look their best and deliver the results you desire. And if you need expert assistance, Mikenco Marketing Agency is always here to help.

Ready to optimize your Facebook ad sizes and specs for maximum impact? Contact Mikenco Marketing Agency today! We offer a range of services including Facebook Account For Rent, Tiktok Account For Rent, Facebook Rental Service, Tiktok Rental Service, Facebook Selling Service, and Meta Ads Service. Let us help you achieve your marketing goals!

• Website: https://mikencoagency.net/

• Hotline/Zalo: 0345 563 547

• Address: 69 My Dinh Street, My Dinh, Tu Liem, Hanoi, Vietnam

• Email: mikencoagency@gmail.com

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