Starting a Google Ads Agency account is an essential step for those looking to professionally manage advertising for multiple clients. To access advanced tools, reporting, and account management capabilities, you’ll need to register as a Google Partner. With exceptional performance, you can also qualify as a Google Premier Partner, unlocking even more exclusive benefits.
Steps to Start a Google Ads Agency Account
To manage multiple clients under one platform, you’ll need to create a Google Ads Manager Account (MCC – My Client Center):
- Visit: https://ads.google.com/home/tools/manager-accounts/
- Click “Create a Manager Account.”
- Set up the account using your business information.
- Add client accounts or request access to existing ones.
Once your MCC account is up and running, you can start the process of becoming a Google Partner.
Google Partner Requirements (2025)
To become a Google Partner, your agency must meet three key criteria:
1. Performance
- Your manager account must maintain an Optimization Score of at least 70%.
- Use Google’s recommendations to improve keyword targeting, bidding strategies, and ad quality.
2. Spend
- Your manager account must spend at least $10,000 USD over the past 90 days across all client accounts.
- At least one campaign must spend a minimum of $500.
3. Certifications
- At least 50% of eligible account strategists in your agency must be Google Ads certified in the area they manage.
- Certifications are available for:
- Search
- Display
- Video
- Shopping Ads
- Apps
You can access free certification training through Google Skillshop:
https://skillshop.withgoogle.com
Google Ads Certification Exams
To meet certification requirements, team members must pass exams such as:
- Search Advertising Certification – Focuses on keyword strategies, bidding, and ad creation.
- Display Advertising Certification – Covers banner ads and Google Display Network campaigns.
- Measurement Certification – Teaches how to analyze and optimize ad performance using data.
All certifications are valid for one year and are essential for maintaining Partner status.
Alternative Option: Rent a Google Ads Agency Account
If setting up and qualifying for a Google Partner account seems complex or time-consuming, some businesses choose to rent a pre-qualified Agency account from providers like Mikenco Agency.
Benefits of Renting an Agency Account:
- Quick activation: Ads are approved faster and run with fewer restrictions.
- Increased stability: Lower chances of sudden ad disapproval or account suspension.
- Higher spending limits: Ability to run high-budget campaigns without minimum daily limits.
- Free promo credits: Some agencies offer bonuses (e.g., $383 in ad credit).
Why You Should Use a Google Ads Agency Account
- Faster Ad Approval & Stability
Agency accounts are prioritized for ad reviews, reducing wait times and improving uptime. - Better Budget Management
Run larger campaigns efficiently with flexible budget settings and fewer constraints. - Advertise a Wider Range of Products
Agency accounts often face fewer restrictions when advertising products that regular accounts might be blocked from promoting.
Conclusion
Starting a Google Ads Agency account opens up professional-level tools and advantages that help your business scale advertising services. Whether you go through the official Google Partner route or choose to rent an account for immediate access, both paths can provide significant benefits in speed, scale, and ad performance.
If you’re still unsure or need support, feel free to reach out to our expert team. We’re here to help you get started efficiently and successfully in the world of Google advertising.